The Project

Harbour Island was in need of a gourmet sandwich and coffee shop. The owners of Cafe Dufrain filled the need with the opening of CryBaby Cafe in early 2014.

View the website: www.TheCryBabyCafe.com

What We Created

  • Custom Hand Drawn Logo and Business Cards
  • Menus and Menu Boards
  • Packaging Design and Development
  • Ad Campaign
  • Photography
Cry Baby Cafe Finished Logo

Logo/Identity

The owner of the new cafe already knew what he wanted to call his new place: “CryBaby Cafe.” He wanted a southern ranching theme to celebrate his heritage of growing up in a ranching family. Fourthdoor created a custom hand-drawn sketch that was then finalized in to an illustration. After the black and white illustration was complete, the drawing was skanned in to a computer and vectorized. Once the vector process was complete, the logo was hand colored then saved in various formats for use in print and digital media.

Cry Baby Cafe Menus

Menu Design

CryBaby Cafe wanted simple black and white takeout menus designed so that they could revise and print the menus themselves - right from their own in-house printer

Menu Boards

The owner of the new cafe purchased three flast screen televisions sets. Fourthdoor designed three menus to fit these TV’s. The television screen menu boards are displayed behind the case register’s back wall for easy viewing by the restaurant’s guests.

Cry Baby Cafe Menu Boards
Cry Baby Cafe Packaging

Packaging and Development

Fourthdoor created various branding items for the cafe, including, but not limited to, custom coffee sleeves and napkins.

Ad Campaigns

A clean print ad campaign was designed to market CryBaby Cafe’s new identity. Photography from our custom photo shoot was used to create the ad.

Cry Baby Cafe Ads

Photography

Custom shots were produced with large format camera and full lighting packages. Food shots were also produced for use in ad campaigns and on the website.

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